PR Campaigns
I’ve developed strategic public relations and social media campaigns for brands like GetYourGuide and Ellis Brooklyn, focusing on brand elevation, digital storytelling, influencer partnerships, product reinvigoration, and targeted outreach to strengthen visibility, engagement, and market positioning. All campaigns are supported by market research.
GetYourGuide
For my capstone project, I developed and executed a strategic public relations campaign that rebranded and elevated GetYourGuide’s presence in the travel and tourism industry.
The company, known for its authentic and local experiences, faced challenges with brand recognition despite its financial success. Through in-depth research, including SWOT, PEST, Porter’s Five Forces, online survey, focus groups, and media audits, I identified key opportunities to strengthen its brand identity and consumer connection.
The campaign included a refreshed visual identity with new messaging, logo, and brand elements, supported by a robust social media strategy centered on digital storytelling, influencer partnerships, and targeted outreach.
The result was a cohesive plan designed to increase visibility, boost brand recall, and position GetYourGuide more strategically in the market.
Ellis Brooklyn
Through The Agency at Quinnipiac University, I had the opportunity to work directly with Ellis Brooklyn to create a strategic social media marketing campaign that addressed key areas of focus such as influencer relations, media coverage initiatives, HERO product reinvigoration, and philanthropic partnerships.